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Consumption of voting with their feet, nike air max 90 distribution business of his money vote. In 2010 at the end of the second quarter Nike product orders will be, Nike product orders fell more than 7% and 8%, a decline of about 6% total amount of orders. In December 20, 2012, Nike shares tumbled 15.80%, creating the largest one-day decline since the 2004 listing, Nike value is nearly $3500000000 a day of evaporation.

In sharp contrast with the cheap nike air max, in the spring and summer fair order amount is 849000000 yuan; grow 24.9% compared to the same period. Visible, Nike embarrassment is not due to the downturn in the industry, perhaps Nike brand remodeling of failure is the important reason of leading to its have enemies in front and rear. While the Nike is "after 90" intent: a layer of meaning is Nike company established in 1990,http://www.nikeairmaxuk2012k.com/ and reflect the desire to understand Nike company new generation needs, pay attention to communication, ready to change.

If prior to the loyal consumers think "nike air max 1 advertising means that they only care about the young consumer groups", and that "after 90 consumer advertising only businesses to hype the concept", so in a sense it is not a "misunderstanding" or "consumer to Nike error reading", can saying only is Nike company own the brand positioning and promotion propaganda, do not place.

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