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For example: nike air max 95 in China, the reality of the mainstream purchases of the crowd, not before they are targeting the "target population ", which to a certain extent, Nike a little embarrassed. On the other hand, a large middle class population has just grown up, the Nike consumer attitudes and spending habits, but also continuation of consumption of the past - and in low-income people a lot of coincidence.

In other words, as assets on the concept of the middle class is gradually formed, but in the Chinese market, nike air max consumption stratification, people expected in the real middle-class view of consumption and did not form the Nike middle class must be enclosed in quotation marks.

In this market situation,http://www.nikeairmaxuk2012.com/ a large number of middle-class consumption understood as the end consumer of nike air max 1 products in the market, an endless stream, who knows these products are exactly mired in the muddy middle ground " Li Ning, the current market difficulties the core is still climbing to the high-end from the mid- collapse " Nike market zone. This is a most difficult way to go. Moreover, the Nike brand and product strategy is still inertia to the wandering of the "end ", so that the results of Li Ning bogged down, constantly bumps.

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